We were also invited by Microsoft’s XNA Team to attend the Xbox LIVE Community Games and XNA Game Studio 3.0 Launch Event in San Francisco on October 29th. What an event! Also in attendance were the Word Soup and Colosseum teams. The room was set up with more than 15 high-def flat screen TVs with ready-to-play Dream Build Play and other XNA games. The press came, and we were ready. Although it was tough in one week to pull off schwag, we rocked it! Through Ebay, I ordered 50 1GB flash drives to create digital press kits. Although we would have desired to have our logo imprinted, it would have taken too long to print, ship and save data before the event. Instead, I created a sticker that had the WoC logo and Mommy’s Best website. The digital press kit included a welcome letter, two game trailers, three tracks of original music composed for WoC, screenshots and concept art, Mommy’s Best and WoC logos, unique gameplay features document, pertinent websites, and a partridge in a pear tree. We also ordered flexible flyers with the WoC title screen imprinted on it, in black, which were tossed around the party by the end of the night. Again, the lesson learned was, 4-color imprint is what is desired; it is expensive, especially when you have a rush order on it. We also provided the community and press with our promotional game cards, game card magnets, and business cards. The trick to getting all of this together so fast really relied upon 3 day shipping straight to the hotel instead of trying to get it here first, then take it with us to the hotel.
However, we will still not abandon our original marketing plan: 1) get on as many blogs and websites as possible, 2) get friends and fans to deliver game cards to local game stores, college bulletin boards and any place that gamers frequent. Although, Microsoft's hospitality sure did help boost Weapon of Choice's marketing plan.