Mommy's Best Games, Inc. is an independent game developer founded in 2007. Our seventh game, currently in development, is Pig Eat Ball on which we started working in 2013. This is behind the scenes thoughts about game development and marketing.


Sunday, September 20, 2009

OTAKU is forever

When we heard that Indie Games would be available in Japan we started work immediately on translating a press release and contacting the Japanese press to help promote Weapon of Choice. We hired a friend of a friend who speaks Japanese to help us translate our materials to make the extra effort when dealing with the press there. The sad news is I don't know if any of that helped. We haven't been contacted by anyone that we think was influenced by what we sent.
BUT the extra cool hyper super jet mode news is--Famitsu contacted us! Yes, that Famitsu, and out of the blue I received an email from a writer who was interested in an interview.
We received a copy of the magazine recently and wanted to share it with everyone. We're in the Otaku section, but guess what--I don't mind! In fact, that section is almost as big as the rest of the magazine covering "proper" games, so I think it's all pretty good. Sure, I haven't had the text translated, but I'm just hoping for the best that everything reads pretty well.

I'll take a quick business detour and show how the Famitsu article impacted downloads for Weapon of Choice.
(Click for more detail)
On the 9th and 10th of September Weapon of Choice had 40 and 56 trial downloads respectively, up from 12 on the previous day, so I imagine the magazine hit newsstands around the 9th. (Do they still have newsstands in Japan?) Sadly sales didn't really spike with the trials, though at least they continued to hop around between 1 to 2 sales a day in Japan.

Even after skimming around the web about how Otaku is perceived in Japan I'm fairly confused. Since it's not definitive I just hope for the positive side of things, that when Japanese kids see Weapon of Choice in that section they find the screenshots intriguing. How about you? Do you think Otaku a pejorative term or not?


Kris said...

I find the Japan gamers neither download or buy my game. I'm not sure if that's because there aren't many gamers using the service there or because I've been pegged as Otaku too (or maybe that's a good thing to be pegged as, in which case I'm not pegged as Otaku). I really expected much more interest from the country that was the rise to so many of our great video game consoles and franchises.

Hunty said...

"otaku" is basically the Japanese equivalent of "geek", and just as America has recently had a wave of "geek chique", Japan has also had a recent trend of otaku-ness being cool.